“Travel gives you a temporary glimpse of an unfamiliar reality that alters your vision forever.”
A deeply passionate visionary with an impeccable eye for exceptional things and shopping experiences.
With nearly two decades in creating purposeful products and services in travel, fashion and lifestyle, Irina, a curated brand experience expert strives to trace back the customer touchpoints through experiences that educate and essentially evolve a brand into something truly inspirational. She was coined the term “magnatist” for her unrivaled creative and merchandising direction across branding, styling, sourcing, product development. She is a revolutionary magnet for ideation, the discovery of opportunities, a master at sourcing and an authority at “connecting all the dots.” Her experience in both Fortune 500 companies as well as start-ups exhibit her flexibility and natural drive towards performance, consistently elevating and raising the bar.
"Irina is truly one of the most amazing people to work with. Her focus and determination to not only have the product look fantastic on our side, yet to also make sure she was representing the brand authentically was her lifeblood. Truly all of these aspects come natural for Irina and I am proud to know her and have that talent at the ready for when I need her next."
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