Our burning desire is to uncover opportunities & make them thrive.

...and it's the secret sauce to a long-term strategy.

everything we do is centered around innovation

our history and experience

We are a strategist of sorts, master innovators.
We connect with brands on a deeper level in an effort to shape their story and furthermore create the ultimate gratifying experience for the customer. Because in the end, details matter. They create depth and depth creates authenticity.

Our Guiding
Principles

Authenticity,
Integrity,
Ethics,
Kindness,
Responsibility.

OUR
LIFELONG
INSPIRATION:

We long to touch those around us with the blend of our deep understanding in serving others while celebrating life through simple luxury. Our love for travel propels us to create inviting experiences at touchpoints where every customer is left feeling changed.

“Travel gives you a temporary glimpse of an unfamiliar reality that alters your vision forever.”

A deeply passionate visionary with an impeccable eye for exceptional things and shopping experiences.


OUR FOUNDER

With nearly two decades in creating purposeful products and services in travel, fashion and lifestyle, Irina, a curated brand experience expert strives to trace back the customer touchpoints through experiences that educate and essentially evolve a brand into something truly inspirational. She was coined the term “magnatist” for her unrivaled creative and merchandising direction across branding, styling, sourcing, product development. She is a revolutionary magnet for ideation, the discovery of opportunities, a master at sourcing and an authority at “connecting all the dots.” Her experience in both Fortune 500 companies as well as start-ups exhibit her flexibility and natural drive towards performance, consistently elevating and raising the bar.

SUCCESS STORIES

"Irina had a knack for our product’s placement, creation of our offers and quickly facilitating transactions for our company with swift follow-up to issues and kindness. Giving her my highest recommendation."

Randy Pinson/
Rockagator, LLC


"Irina is truly one of the most amazing people to work with. Her focus and determination to not only have the product look fantastic on our side, yet to also make sure she was representing the brand authentically was her lifeblood. Truly all of these aspects come natural for Irina and I am proud to know her and have that talent at the ready for when I need her next."

DREAM CLIENT

Ross Sveback/
WGN-TV & FOX

"Irina is a must have power house of a merchant! She was fundamental in my day to day operations and was trusted with private and confidential information for business growth." 

DREAM CLIENT

C VEGA/Business Accelerator & Growth Specialist

"To be so extremely creative with the ability to think “out of the box” when merchandising a store? I learned a great deal from Irina and I believe many others could too."

DREAM CLIENT

LM/Estee Lauder

INDUSTRIES
WE SERVICE:

Fashion & Retail
Consumer Goods
Hospitality & Travel
Luxury Goods & Jewelry

to the next level?

WORK WITH US

READY TO
ELEVATE?

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